You’ll lessen your competitor’s exact-match-keyphrase mojo. Clearly Google had a problem with your broader edit.Ģ.

Google may actually approve the partial edit.

But there are many benefits to trying a partial edit:ġ. Wouldn’t it be better if Google fixed your spammy competitor’s name completely, so the business’s real name showed up on Google Maps, rather than the Keyword Spam Lite version? Of course. You’re not asking Google to change the whole name of a business. Why is a partial edit more likely to stick? I’m sure there’s an algorithmic explanation (most edits are approved and rejected by algorithm), but I’d guess it’s simply because you’re asking Google to make a smaller decision. It’s not stuck in a queue behind your earlier edit(s). So, for a spammy listing like “Your Best HVAC Company Cleveland” you’d submit “Your Best HVAC Company” as the correct name of your competitor’s page.Įven if your first edit to the name has been “pending” for a few minutes or a few days (likely to be rejected by Google in the end), your newer, less-ambitious edit will be approved almost instantly if it’s approved at all. Google is much more likely to approve your edit – and instantly – in my experience. Try editing out only the name of the city. Google is too thick to recognize the fake name is fake – and against Google’s own policies – so the spam stands, and your spammy-named competitor ranks artificially well. Let’s say you have a local competitor with a Google My Business page with a spammy name like “Your Best HVAC Company Cleveland.” You know the real name of their business is “Harry’s Heating,” and you’ve submitted the real name as an edit in Google Maps, but Google didn’t approve your edit.

Editing google maps